Peter Fletcher

Mark Cuban Takes Mark Zuckerberg To Task

But Cuban is onto something – businesses need to be wary about the benefits and risks of Facebook. There’s no such thing as one-stop-shop to digital marketing success. You can’t have a Facebook strategy – any single strategy – and think your work is done. And if any one medium becomes too big for your own good, you have a whole new set of worries.

Make Your LinkedIn Profile Irresistible

Most people only beef up their recommendations when they go job hunting. But a bunch of new recommendations, especially from friends, are easy for recruiters to spot and ignore.

Lists of recommendations that span months or even years are more impressive. A good word from execs in your industry or at your company are the best, recruiters say.

Read more: http://www.businessinsider.com/make-your-linkedin-profile-irresistible-2012-11?op=1#ixzz2CjRVCfQm

Facebook has reduced Page reach by up to 40%

Crafting a Compelling Brand Story

Brands are the stories that unite us all in a common purpose within an enterprise, and connect us with the people we serve on the outside. These brand stories give meaning to who we are and what we do. They’re a special kind of story—they’re strategic; they build on themselves chapter by chapter, over time; they grow as they respond to changing customers and changing markets.

The Yeti and the Brand Story

Over the last 12 months the most frequent question we are asked is ‘Can you help us develop our brand story?’  It is time to burst that bubble, like the Yeti, it doesn’t exist.  There isn’t one ‘magical story’ but many real stories.

There are many definitions of what brand is and here is one we are putting on the table.  Simply stated ‘Your brand is the stories people share about their experiences with your company, your people and your products’.  These stories could be about poor service or clumsy products or they could be about amazing products that have been life changing, think iPhone.

A company cannot hope to communicate its brand through one single story.  Brand is communicated through many stories.  Collectively these stories are your brand and it is the stories lots and lots of them (not one) that convert what David Ogilvy’s (who was known as The Father of Advertising) defined as the intangibles of a brand into tangibles.

So just like the Yeti, the magical brand story may be out there, we are not saying it isn’t.  But there is no convincing evidence of its existence.  Companies may be better off focusing their expeditions on looking for real creatures.  How many exist in your organisation?  Real stories do exist, they just need to be found and shared…..or you can keep looking for the Yeti.

The eBook is the Stud in Your Content Marketing Stable

If you don’t repurpose your best content, it’s time to start. And if you merely dabble in the practice, you’d be wise to step it up.

Why co-citation is taking over from anchor text

Although anchor text is still an important SEO factor co-citation is tipped to become even more important.

Using Google Plus for SEO.

The key takeaway here is get involved. Don’t discount it.

Anatomy of a Facebook Fan

The following infographic from MoonToast shows how data flows through Facebook. What’s especially helpful is how the different types of fan engagement work to surface page…