Peter Fletcher

Dec 06

Anatomy of a Facebook Fan -



The following infographic from MoonToast shows how data flows through Facebook. What’s especially helpful is how the different types of fan engagement work to surface page…

Dec 02

RE BarCamp Brisbane On Twitter -



This post was generated by Dashter, a WordPress plugin designed and built by @heydavecole.

Here’s just a little of what was said during RE BarCamp Brisbane.

Simon ThomasSimon…

Nov 22

How 5 Top Brands Crafted Their Social Media Voices
Lauren Indvik, mashable.com
The Dig­i­tal Mar­ket­ing Series is sup­port­ed by Hub­Spot, an inbound mar­ket­ing soft­ware com­pa­ny based in Cam­bridge, MA, that makes a full plat­form of mar­ket­ing soft­ware, includ­ing tools for bet­ter B2B lead nur­tur­ing.Soci…

Developing a brand “voice” is an important part of strategy development. If that’s not thought through the brand looks disjointed and sounds incoherent.

How 5 Top Brands Crafted Their Social Media Voices
Lauren Indvik, mashable.com

The Dig­i­tal Mar­ket­ing Series is sup­port­ed by Hub­Spot, an inbound mar­ket­ing soft­ware com­pa­ny based in Cam­bridge, MA, that makes a full plat­form of mar­ket­ing soft­ware, includ­ing tools for bet­ter B2B lead nur­tur­ing.

Soci…

Developing a brand “voice” is an important part of strategy development. If that’s not thought through the brand looks disjointed and sounds incoherent.

Nov 21

Not a bad view from the ‘office’ window!

Not a bad view from the ‘office’ window!

Nov 11

[video]

clusterpod:

Mating flies

There’s a whole lot of suggestiveness going on here. 

clusterpod:

Mating flies

There’s a whole lot of suggestiveness going on here. 

Nov 09

There’s something not quite right…

I found this post exploring the Tumblr hashtag.

I see social media as a place for interaction. On Tumblr I see no interaction. Yes, there are Likes and Reblogs but no comments. (There are but you have to enable a third party app such as Disqus.)

On Facebook, Twitter or G+ I post, comments arrive. There are signs of life. Here, nothing.

I’m sure I’m missing something. I hope I am.

fearofsuburbia:

Thinking of swapping to WordPress for hosting actual writing. Unsure, still not sure if I even “get” tumblr.

(via fearofsuburbia-deactivated20111)

OMG Tumblr, I’ve finally realized you were the biggest waste of my time.

I’m not the only person frustrated with Tumblr. What I’m not doing is abandoning my quest to understand because of these frustrations.

I just need a spark, an aha moment.

(Source: redpockybox)

Steve Rubel: ¶ Tumblr is the Next Great Social Network - Steve says, that a great part of Tumblr is the sense of community. I get that on Facebook. I get it on Twitter and G+ but here? Never. Not once. And that’s despite three years of repeated trials. In this time I’ve attracted 6 followers, no comments, nothing. I don’t get it. I want to get it.

steverubel:

Brent Simmons sees a natural evolution for blogs…

“New blogging systems like Posterous and Tumblr seem to be pretty popular, and they fill a nice middle ground: short content, easy sharing, social stuff. They’re cool.

But try to imagine replacing Daring Fireball, Scripting News, Apple…

Nov 08

[video]